A
design director at Mazda was recently asked if he liked what others
were doing in vehicle design. He said he wasn’t and talked about an
identity crisis for other manufacturers. Well, he needs to get out
more.
I do agree that some car brands do have an issue with
defining their style and others could make their vehicles more
attractive. However, to speak dismissively of all other design languages
is over the top, perhaps a tad conceited. I’m not a fan of cars with
overly elongated bonnets so design opinions are subjective.

Take
the new Range Rover Sport for example. I wondered what they would do
with the new model as it was always going to be evolutionary rather than
revolutionary. I think they hit the sweet spot with super clean
surfaces that look fresh and yet retain the traditional Range Rover
Sport look. I haven’t seen it in the metal but would imagine it will
look even more impressive.
Now it’s not to say I don’t have
issues with the new model. For one, it would barely fit in my garage. I
could manage but I’d have to move it back slightly to work at my garage
bench. In addition, it’s not really in my price bracket nor for that
matter suited to my modest lifestyle.
That doesn’t stop me from
admiring the design and I’m happy that others will enjoy owning it. I’m
sure they will also admire its lines as they approach it each morning. I
think that’s important. I know a Mazda wouldn’t have that effect on me,
no offense intended Jo.

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